Contribuições da semântica cognitiva : dialogando sobre os desafios da leitura e a compreensão do leitor-surdo diante das informações sobre HIV-AIDS

This dissertation focuses on the issue of educational information campaigns printed in Portuguese in the area of Health, which contributes to important information for the population. To this end, the challenges faced by deaf readers in reading and understanding a controlled reading of an information booklet on HIV/Aids were analyzed, based on the cognition of the lexical translation of the terms and concepts used in the context of health, inserted in the booklet. The methodological proposal is a case study (Yin, 2010), with the participation of a deaf reader with higher education, from Vitória-ES. It aims to discuss how the linguistic obstacles encountered by Deaf Readers interfere with reading comprehension of statements written in Portuguese in an advertising campaign. The procedures for collecting data for the research were carried out in two stages, with the aim of observing the cognitive connections that the Deaf Reader creates when translating the text in Portuguese into Libras - using the written version available on the insert. The theoretical foundation is based on the contributions of Cognitive Linguistics under the semantic primacy (Lakoff, 1987) and lexical semantics (Polguère, 2018), which corresponds to the perspectives of attributing meaning to the text in relation to the linguistic understanding of the language in use, with an emphasis on the semantic and pragmatic aspects that allow for cognitive and cultural contexts (Bybee, 2016). When comparing the information transmitted from the lexicons present on the insert, “AIDS LIVES BETTER KNOWING. FAÇA SEU TESTE ANTI-HIV”, created and distributed in the written form of the Portuguese language, the research was organized as follows: a) translation of the Health advertising booklet into Libras; b) subtitles in Portuguese; c) illustrative resources; d) analysis of the data collected (the hand signals recorded in the reading and comprehension of the Deaf Reader with the printed booklet and video book...